This Privacy Policy describes how Cumulus Energy® ("we", "us", or "our") — a manufacturer of premium Sealed Maintenance Free (SMF) VRLA batteries for UPS systems, Emergency Lighting, Fire Alarm Panels, Elevators, and Building Management Systems (BMS) — collects, uses, and discloses information when you visit our website at cumulus.energy and explains your privacy rights under applicable data protection law.
We are committed to handling your personal data responsibly and transparently. By using our Service, you agree to the collection and use of information as described in this Policy. If you do not agree, please discontinue use of our website.
Plain English Summary: We collect only what we need, we don't sell your data, we keep it secure, and you have rights over how it's used.
Throughout this Policy, capitalised terms carry the following meanings:
Personal Data
Any information that relates to an identified or identifiable natural person.
Usage Data
Data collected automatically from your use of the website, such as IP address, browser type, pages visited, and time spent.
Service
The Cumulus Energy® website accessible at cumulus.energy.
Data Controller
Cumulus Energy® — the entity that determines the purposes and means of processing your personal data.
Service Provider
Third-party companies or individuals engaged by us to facilitate, provide, or analyse the Service on our behalf.
Cookies
Small files placed on your device by our website to store browsing preferences and session information.
You / User
The individual accessing or using our Service, or the organisation on whose behalf they act.
We collect only the minimum data necessary to provide our Service effectively and lawfully.
👤 Personal Information
- Full name
- Email address
- Company name (if applicable)
- Information provided voluntarily via enquiry forms
📊 Usage & Technical Data
- IP address and device identifiers
- Browser type and version
- Pages visited and time spent
- Referring URLs and click paths
🔗 Third-Party Social Login
- If you log in via Google, Facebook, or Twitter we may receive your name, email, and profile details as shared by those platforms
🍪 Cookies & Tracking
- Session cookies (deleted on browser close)
- Persistent cookies (stored for a set period)
- Web beacons and pixel tags for analytics
We process your personal data under the following lawful bases: Legitimate Interests, Contractual Necessity, Legal Obligation, and where required, Your Consent.
⚙️
Service DeliveryTo operate and maintain our website and respond to your enquiries about our SMF VRLA battery products and solutions.
👤
Account ManagementTo manage your registration and grant access to Service features available to registered users.
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CommunicationsTo send you service updates, security notices, and responses to your requests via email or equivalent channels.
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Marketing (Opt-In Only)To send information about our VRLA battery products, UPS solutions, or events similar to those you have enquired about — only where you have not opted out.
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Analytics & ImprovementTo analyse usage patterns, identify trends, measure campaign effectiveness, and improve our website experience.
⚖️
Legal ComplianceTo comply with applicable laws, regulations, legal processes, and enforceable government requests.
🏢
Business TransfersIn connection with any merger, acquisition, or sale of assets, your data may be transferred as part of that transaction with prior notice.
We do not sell your personal data. We may share it in the following limited circumstances:
🛠️
Service ProvidersTrusted third parties who process data on our behalf (e.g., hosting, analytics, email delivery) under strict contractual obligations.
🤝
Affiliates & Business PartnersCompanies under common ownership or control with us, bound by this same Privacy Policy.
⚖️
Legal AuthoritiesWhen required by law, court order, or government authority to disclose information.
✅
With Your ConsentFor any purpose not listed above, only with your explicit consent.
We never sell your personal data to third parties for advertising or any commercial purpose.
We use cookies and similar technologies to improve your experience, analyse traffic, and remember your preferences. You may configure your browser to refuse cookies; however, some features may not function correctly without them.
| Cookie Type | Duration | Purpose | Managed By |
|---|
| Essential / Necessary | Session | Authenticate users and enable core site functionality. Cannot be disabled. | Cumulus Energy® |
| Cookie Consent | Persistent | Records your acceptance of our cookie usage. | Cumulus Energy® |
| Functionality | Persistent | Remembers your preferences (language, region) for a personalised experience. | Cumulus Energy® |
| Analytics | Persistent | Collects anonymised usage data to help us understand how visitors use our site. | Third-Party Providers |
You can opt out of non-essential cookies at any time through your browser settings or by contacting us.
We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. The criteria used to determine retention periods include:
📅
Active RelationshipData is retained for the duration of your engagement with our products or services.
⚖️
Legal ObligationsCertain records may be retained longer where required by tax, accounting, or other legal obligations.
🔐
Dispute ResolutionData necessary to resolve disputes or enforce our agreements may be retained until those matters are concluded.
📊
Usage & Analytics DataGenerally retained for a shorter period unless needed for security improvements or legal compliance.
Upon expiry of the applicable retention period, your data is securely deleted or anonymised.
Your information may be processed in countries outside your own where data protection laws may differ. Where we transfer data internationally, we ensure adequate safeguards are in place, including:
📜
Standard Contractual ClausesEU-approved contract terms that bind recipients to equivalent data protection standards.
✅
Adequacy DecisionsTransfers to countries recognised by relevant authorities as providing adequate protection.
🔒
Your ConsentWhere the above do not apply, transfers are made only with your explicit consent.
By submitting your information, you acknowledge and agree to such international processing where applicable.
Depending on your jurisdiction, you may have the following rights regarding your personal data. To exercise any of these rights, contact us at info@cumulus.energy.
📂 Right of Access
Request a copy of the personal data we hold about you.
✏️ Right to Rectification
Request correction of inaccurate or incomplete personal data.
🗑️ Right to Erasure
Request deletion of your personal data where there is no overriding legal basis for retention ("right to be forgotten").
⏸️ Right to Restrict Processing
Request that we limit the processing of your data in certain circumstances.
📤 Right to Data Portability
Receive your data in a structured, machine-readable format and transfer it to another controller.
🚫 Right to Object
Object to processing based on legitimate interests or for direct marketing purposes.
🔄 Right to Withdraw Consent
Withdraw consent at any time where processing is based on consent, without affecting prior lawful processing.
📣 Right to Lodge a Complaint
File a complaint with your local data protection authority if you believe your rights have been violated.
We will respond to all requests within 30 days. We may request identity verification before fulfilling your request.
We implement commercially reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:
🔒
Encrypted TransmissionAll data transmitted between your browser and our website is encrypted using TLS (HTTPS).
🛡️
Access ControlsData access is restricted to authorised personnel on a need-to-know basis.
🔍
Regular ReviewWe periodically review our security practices and update them in response to emerging threats.
Important: No method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach affecting your rights, we will notify you as required by law.
Our Service is not directed to individuals under the age of 16 years (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from children.
If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us at info@cumulus.energy. We will take prompt steps to delete such information from our systems.
Where consent is required as a legal basis for processing and your jurisdiction mandates parental consent for minors, we will require such consent before collecting any data.
Our website may contain links to third-party websites not operated by us. Clicking such links will direct you to those external sites. We strongly encourage you to review the privacy policy of any website you visit.
Cumulus Energy® has no control over and assumes no responsibility for the content, privacy practices, or data handling of any third-party sites or services.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we do:
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Email NotificationWe will notify you by email where the change is material and you have provided your email address.
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Website NoticeA prominent notice will be displayed on this page prior to any significant change becoming effective.
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Updated DateThe "Last Updated" date at the top of this page will always reflect the most recent revision.
Your continued use of our website after any change constitutes acceptance of the updated Policy. If you do not agree, please discontinue use of our Service.
If you have questions about this Privacy Policy, wish to exercise your rights, or want to raise a concern about our data practices, please contact our data team: